Since its launch, the Internet has been constantly and rapidly evolving. Apart from its technological component, the system of networks now offers a vast amount of personalised content and services that seek a greater interaction with the user.

This publication, the result of an analysis carried out by Future Trends Forum experts on the new reality of Web 2.0, is focused on the application of this philosophy to companies, giving way to new business models and standards in user relations. Web 2.0 allows the use of technology to meet companies’ everyday needs, such as cost reducing, increasing productivity and social impact.

Many companies have already sprung up from the Web 2.0 phenomenon and every day you can find more examples of traditional businesses reinventing themselves to change with the times. This publication gives a complete overview of the Web 2.0 phenomenon and its repercussions in social networks.

The Bankinter Foundation of Innovation invites you to its VIII Conference Cycle, based on "WEB 2.0: Business Opportunities from Social Networks" offered jointly with International Experts.. The possible business opportunities that the new Web 2.0 offers to many sectors will be the main focus of these conferences.